Editorial - From the Horse's Mouth
The Other Demon
“The activist is not the man who says the river is dirty. The activist is the man who cleans up the river.” ~Ross Perot
Maybe it’s time to really hear what Perot is trying to say. He is a businessman and usually people like that are normally concerned with the ‘other’ kind of green stuff. But Ross is spot on.
We talk about animal welfare and lobby against animal cruelty – a noble task indeed in a world ravaged by corruption, greed and political power games. We are however, so engulfed by actual acts of cruelty that we often overlook the other demon that threatens the lives of so many animals and humans directly and indirectly – pollution. It’s everywhere. You look around and there is always something polluting your field of vision. Thin plastic bags are the worst culprits, but there are others with equal polluting potency. For example, do we think about the thicker plastic bags which we bring home from malls regularly? What about tetra packs, polypet storage containers, cosmetic containers and aluminium/plastic foils – all of which have become an inseparable part of urban living?
Keep your car’s PUC updated and use unleaded petrol to do your bit in the reduction of air pollution – something that affects not just humans in cities, but also urban animals. Sound pollution also is far more sinister than is publicized – especially for animals and birds. Their hearing sensitivities are far finer tuned than ours are, so the next time you want to buy loud firecrackers for Diwali or an India-Pakistan cricket match –DON’T.
Choose companies which are eco-friendly and animal friendly, before you buy anything – and don’t worry there are plenty of such firms to choose from. Take The Body Shop for instance. It provides its customers with biodegradable bags which become one with soil within a year’s time. The company is also endorsed by animal protection groups worldwide, because of its humane approach to cosmetics.
That’s right! The company does not test on animals and by purchasing a product from them, you become a part of the crusade as well-it’s that simple! Amway and Star Bazaar are other examples of companies that believe in, practice and advocate sustainable living.
Ruminate over what Perot says. Don’t just talk about the dirty river – clean it up! Be an animal welfare crusader and environmental activist in your own right. Make some differences and bring about changes – after all it begins with you!
Thank you!!!
Shreyasi Majumdar
(Editor)

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